Every Meta dollar spent around the September launch, traced to the buyers it produced. A sale is credited to ads when the buyer either purchased off an ad click or first entered the list through an ad. Paid is then set beside email, Instagram, YouTube and direct so its contribution can be judged in context.
Each dot is one buyer, hover for the name. Solid blue is credited to ads. Blue-ringed dots clicked an ad on the way to buying but are credited to the email that closed them.
81 purchases, 1 refund (Petrov), 80 net. Source is the attribution logged against each contact in the CRM. Ad-assisted buyers are counted in the Email total.
96 people started checkout from an ad click. 56 of them cleared the $100k qualification marker. 7 bought directly off the ad. Six more buyers had been brought onto the list by an ad earlier.
| Ad set | Qualified | Under $100k | Total checkouts | Sales | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Cold / Broad — Doors Open | 24 | 21 | 45 | 2 | $6,000 | — |
| Cold / Broad — Last 72 hours | 6 | 5 | 11 | 3 | $9,000 | — |
| Warm Audience — Doors Open | 16 | 7 | 23 | 0 | $0 | — |
| Warm Audience — Last 72 hours | 7 | 4 | 11 | 2 | $6,000 | — |
| Bonus ads (Warm) | 3 | 3 | 6 | 0 | $0 | — |
| Purchased off an ad click | 56 | 40 | 96 | 7 | $21,000 | — |
| Created by an ad earlier, closed by email / IG / direct | entered the list through a lead-gen or launch ad | 6 | $18,000 | — | ||
| Total attributed to ads | 13 | $39,000 | 8.83× | |||
Checkout counts, qualification and purchase attribution from GHL contact records. Revenue at $3,000 per sale.
The two Last-72-hours ad sets produced 5 of the 7 direct ad sales from 22 checkouts (13 qualified). The three Doors Open and Bonus ad sets produced 2 from 74 checkouts (43 qualified). Same offer, same audiences — the deadline framing converted qualified checkouts at roughly 8× the rate.
Nearly half of Cold / Broad checkouts fell under the $100k marker, versus 30% on Warm Doors Open. At $46 per checkout, the 40 unqualified checkouts represent roughly $1,840 of spend against people who could not buy. Cold prospecting is working as reach.
Each of the 13 sales is credited to the campaign whose ad the buyer clicked, or whose ad first brought them onto the list. Every campaign's return sits next to its own spend.
| Campaign | Role | Spend | Share of spend | Sales | Revenue | CPA | ROAS |
|---|---|---|---|---|---|---|---|
| Select Q4 (Sept 2026) | Direct-to-checkout, cold + warm | $2,082.14 | 47.1% | 8 | $24,000 | $260.27 | 11.53× |
| Live QA — Sept 14 | Workshop registration, warm / cold | $386.27 | 8.7% | 2 | $6,000 | $193.14 | 15.53× |
| Evergreen — How To Start Workbook | Cold lead-gen, always on | $1,947.86 | 44.1% | 2 | $6,000 | $973.93 | 3.08× |
| Live QA — Q3 (June) | Prior-quarter workshop ads | not in period | — | 1 | $3,000 | — | — |
| All paid | $4,416.27 | 100% | 13 | $39,000 | $339.71 | 8.83× |
Debelmar entered the list through Q3 Live QA ads in June. That spend belongs to a prior report, so his sale counts in the total but is not costed against any campaign here.
Live QA registrations produced two sales at $193 each; the launch campaign produced eight at $260. The evergreen Workbook ads look expensive per sale, but they weren't built to sell Select — they were building the list between launches, and two of those leads converted the moment doors opened. Of the five ad-created buyers outside the launch campaign, three closed on a launch email, one direct after the Live QA, and one on an Instagram link.
Every buyer credited to ads, with how the ad reached them and what closed the sale. Two more buyers had an ad in their path and are listed underneath.
| Buyer | Campaign | Ad set / creative | How ads reached them | What closed the sale |
|---|---|---|---|---|
| Roy Wanguhu | Select Q4 | Cold / Broad — Last 72h · Ad 25 H10 A Few Days Left | Existing contact, clicked the ad | Purchased off the ad |
| Rowell Ramos | Select Q4 | Cold / Broad — Last 72h · Ad 25 H10 A Few Days Left | Existing contact, clicked the ad | Purchased off the ad |
| Bryson Blocker | Select Q4 | Cold / Broad — Last 72h · Ad 25 H10 A Few Days Left | Existing contact, clicked the ad | Purchased off the ad |
| Aytan Litwin | Select Q4 | Cold / Broad — Doors Open · Ad 25 H18 | Existing contact, clicked the ad | Purchased off the ad |
| Lucas Tyson | Select Q4 | Cold / Broad — Doors Open · Ad 25 H18 | New contact, created by the ad | Purchased off the ad |
| Robert Jones | Select Q4 | Warm — Last 72h · Select Objection 06 Headline | New contact, created by the ad | Purchased off the ad |
| Justin Puetz | Select Q4 | Warm — Last 72h · Ad25 H17 Last 24 Hrs | New contact, created by the ad | Purchased off the ad |
| James Viola | Select Q4 | Cold / Broad — Doors Open · Ad 26 H3 | New contact, created by the ad | Email sep_launch_12 |
| Dennys Hernandez | Live QA Sept 14 | Warm / Cold · Ad2 V1 Sept 14 Workshop | New contact, created by the ad | Instagram organic link |
| Martin Wirtschafter | Live QA Sept 14 | Warm · Ad4 V1 Sept 14 Workshop | New contact, created by the ad | Email sep_launch_8 |
| Zach Hymas | Evergreen | Cold — How To Start Workbook · Ad 21 H1 | New contact, created by the ad (Aug 25) | Email sep_launch_2 |
| Dean Ladera | Evergreen | Cold — How To Start Workbook · Ad 21 H1 | New contact, created by the ad (Aug 26) | Direct link after Live QA |
| Andrew Debelmar | Live QA Q3 | Live QA Q3 ads | New contact, created by the ad (June) | Email sep_launch_4 |
Lucas Rubkiewicz — existing contact; clicked Cold / Broad Last 72h, Ad 25 H10 A Few Days Left mid-sequence; closed on email sep_launch_13.
Karina Velez — existing contact; clicked a Meta ad mid-sequence; closed on email sep_launch_9.
Counting these, ads touched 15 of 80 net buyers (18.8%) and $45,000 in revenue — a 10.19× influenced ROAS. Headline figures use the stricter 13.
953 people started checkout on the Q4 page. 80 bought. Paid was the third-largest source of checkouts and had the highest checkout-to-sale rate of any channel.
| Source | Checkouts started | Share | Sales | Share of sales | Checkout → sale | Revenue |
|---|---|---|---|---|---|---|
| Email (launch sequence) | 407 | 42.7% | 48 | 60.0% | 11.8% | $144,000 |
| Instagram (organic) | 302 | 31.7% | 4 | 5.0% | 1.3% | $12,000 |
| Paid ads (Meta) | 96 | 10.1% | 13 | 16.3% | 13.5% | $39,000 |
| Direct | 86 | 9.0% | 9 | 11.3% | 10.5% | $27,000 |
| YouTube | 42 | 4.4% | 2 | 2.5% | 4.8% | $6,000 |
| Google / organic search | 7 | 0.7% | 3 | 3.8% | — | $9,000 |
| Other / unknown | 13 | 1.4% | 1 | 1.3% | — | $3,000 |
| Total | 953 | 100% | 80 | 100% | 8.4% | $240,000 |
Checkouts: paid from GHL contact records (96); all other sources from AnyTrack InitiateCheckout events on the Q4 checkout page, 1,227 events collapsed to unique people by email or browser ID. Sales: CRM purchase attribution, 80 net of one refund. 873 of the 953 people who started checkout did not buy.
Instagram sent 302 people to checkout — nearly a third of everyone who started — but only 4 sales are attributed to an Instagram link. The other 60% of buyers closed on a launch email. Most of that Instagram traffic was already on the list, and the email sequence is what turned interest into a purchase.
Email (48) — Geoff Zimpfer, Rick Wheatley, Rick Seigmund, Charlotte Bayala, Edgar Weir, Alex Kerr, Oliver Albert, Trenton Luera, Mauritius-Johannes Urdich, Beverly Poon, Mark Schneider, Naor Paz, Ruben Meeuwissen, Nicole Mendizabal, Silvio Perez, Sallie Ogden, David Kuo, Oren Dagan, Bobbi Opela, Brienna Herold, Lucas Rubkiewicz, Karina Velez, Radek Paklikowski, Ana Maria Kausel, Theresa Kelly, Cindy Gee, Joe Ochoa, Puja Misra, Grant Newell, Rex Andrews, Marlon Peralta, Leong Jia Yau, Stemar Greene, Patrick Parado, Brett Harbin, Varshan Thavarajah, Joel Aragoneses, Sofia Mosig, Muhammad Khan, Samantha Leonard, Gert Germonpré, Lourdes Mafnas, Jaimi Tarbotton, Stefan Khuc, Marcus Zanquila, Benjamin Scudero, Relle Lum, Ulrich Fox
Paid ads (13) — Roy Wanguhu, Rowell Ramos, Bryson Blocker, Aytan Litwin, Lucas Tyson, Robert Jones, Justin Puetz, James Viola, Dennys Hernandez, Martin Wirtschafter, Zach Hymas, Dean Ladera, Andrew Debelmar
Direct (9) — Ocean Gross, Moraima Buonafede, Ankita Sanawar, Benjamin Teal, Larry Fan, Tawana Raju, Hardy Antolis, Peyman Raissi, Iryna Papalamava
Instagram (4) — Dylan Beese, Darshana Naik, Adrian Dray, Frank Den Blanken
Organic search (3) — Jeffrey Lam, Calum Bechervaise, Salman S
YouTube (2) — Christopher Cascella, Alberto Gonzalez
Other (1) — Darius Cincys (Select Live Q4 link) · Refunded (1) — Panche Petrov (email)
Unique people starting checkout each day. Day 2 was the peak; the close on Sep 21 pulled a second wave — the window the Last-72-hours ad sets were built for.
AnyTrack, all sources. *Sep 22 is partial — export pulled at 9:24 AM. Twelve checkouts between Aug 24 and Sep 12 (pre-launch access) are in the total but not charted.